Swiss chocolatier Favarger will introduce a new range of pralines with a ten-month shelf life during its debut at the TFWA Asia Pacific exhibition in Singapore next month (stand number: D30).
Favarger Export & Travel Retail Manager Pierre-Yves Benoist said the decision to take part in the exhibition is part of the company’s expanding strategy for travel retail and Asian domestic markets.
“We can see and feel a real interest for high end chocolate and luxury products,” he said. “Asian consumers are looking for brands with a strong heritage as Favarger and a real story to tell.”
Underlining the potential of the brand, Benoist added: “We are processing chocolate from beans to bars with a unique taste and know-how. Our strong roots in chocolate industry offer us a real advantage compare to the others players on the market.”
Part of the Favarger 2015 Collection, the new long-life pralines are based on a chocolate recipe dating from 1826. Presented in two boxes – 16 pieces (110g) and 36 pieces (240g) – the pralines are 100% natural without conservatives, and use raw ingredients sourced from Switzerland wherever possible.
Positioned towards the high end of the chocolate praline market, the new range marks a “real turning point” in the Favarger offering. “This new range marks the beginning of a new chapter in fine taste,” the company stated. “It is an affirmation of our authentic know-how, combined with the values of innovation, thanks to an incomparable design, a signature recipe, original, high-quality ingredients, a texture which is delightfully smooth and at the same time crispy and an unmistakable flavour, all presented in a stylish box.”
Favarger has also added three new fruit-flavoured 100g chocolate bars to its Heritage range: honey and almost milk chocolate (38% cocoa), apricot and dark chocolate (66% cocoa), and blackcurrant and dark chocolate (66% cocoa). Also new to the Heritage range is the 200g Wooden Pencil Box containing an assortment of 16 miniature dark and milk chocolate bars.
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Left: Favarger’s new line of signature pralines, which are said to have a ten-month shelf life; Right: The new 100g honey and almond milk chocolate bar from the Heritage range | |
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The 200g Wooden Pencil Box contains 16 miniature Heritage bars |
For Easter, Favarger is offering a collection focused on its new caramel Avelines, including a 250g metal Easter Egg containing 25 caramel Avelines and a 150g heart-shaped metal tin filled with 15 caramel Avelines, the latter featuring an illustration of an original Favarger advertisement from the brand’s archives.
A range of Avelines Easter Boxes have also been decked out in spring colours, and include 200g boxes of Avelines in three flavours (milk chocolate, praline and orange), a 360g assortment of 36 Avelines in the same three flavours, and a 150g of 15 hazelnut Nougalines.
The 2015 Christmas collection will comprise a 200g Christmas Metal Tin containing 16 miniature chocolate bars in traditional dark chocolate and milk chocolate flavours,
To target the destination gifting segment, Favarger will present bags adorned with the Swiss flag and containing an assortment of miniature chocolate bars in three flavours: milk chocolate, dark chocolate and milk chocolate with hazelnuts. The bags come in two sizes: 300g (24 pieces) and 600g (48 pieces).
For more information, contact Pierre-Yves Benoist, tel: +41 (0)22 775 11 51, fax: +41 (0)22 775 11 01 or e-mail: pierre-yves.benoist@favarger.com.
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Favarger’s Easter offering includes a metal egg and heart-shaped tin containing its new caramel Avelines, as well as Avelines boxes decked out in spring colours | |
