Luxury tea brand Tea Forté has strengthened its presence in the travel retail channel with the introduction of tastings at Montréal-Trudeau Airport and new listings in the Americas.
Running from 25 January to 23 February, the tasting promotion at Montréal is operating four days a week in partnership with Aer Rianta International (ARI). The tasting table invites travellers to try some of Tea Forté’s best tea blends and also offers customers who spend over US$40 a free medium tin assortment gift with purchase.
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Tea break: travellers at Montréal-Trudeau Airport can try some of the brand’s best blends |
In other news, the brand is now listed on Lotte Duty Free’s website and has reported a “very successful” first month. From April, the retailer will feature a selection of Tea Forté’s products in its revamped store in Seoul.
The brand has also extended its footprint in the Latin America region where it now has a presence in Punta Cana and Iquique, Chile with UETA/Duty Free Americas. Tea Forté also revealed that following “positive” sales results with London Supply in Iguazu, the brand will be extending its product offer at the retailer’s other stores in Argentina.
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Pictured is the brand’s luxury marquee fixture at Philadelphia International Airport | |
In the Americas, Tea Forté has partnered with International Shoppes to deliver a luxury marquee fixture at Philadelphia International Airport.
Tea Forté Vice President of Global Sales Moshe Cohen said: “We are now focusing on travel retail as the ultimate retail venue, allowing the regional consumer to take the Tea Forté experience back home.”
Cohen added that the brand is looking to expand its duty free exposure in Europe and is building on “promising” leads from last year’s TFWA World Exhibition.
