Pernod Ricard Global Travel Retail is currently hosting the ‘Havana Night Experience’ by Havana Club 7 exclusively at London Heathrow Airport. The pop-up activation has been in place in Terminal 5 since 5 July and draws to a close on 1 August; we took our virtual reality (VR) cameras down to the World Duty Free store in which is sits for a closer look.
[Note: The Moodie Davitt Report recently partnered with Mondelez World Travel Retail for the launch of an exciting new addition to its multimedia portfolio – Moodie Davitt Virtual Reality.]
To transport guests to Havana, the pop-up space is dressed in exotic plants and features colourful stained glass windows. It is decorated with stations of premium local produce such as fresh fruit and coffee beans. The experience continues with a festive soundscape and the aromas of rum filling the air to immerse travellers in a Havana night.
Visitors to the pop-up receive complimentary tastings of Havana Club 7 and can learn about the ‘continuous ageing’ process. Consumers will also have the chance to choose from one of four limited edition ‘Essences of Cuba’ – a range of natural flavourings to bring out specific flavours found in the rum. The Essences are offered as a gift with any purchase of Havana Club 7 to create a Havana Club 7 Old Fashioned at home.
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PREVIOUSLY FEATURED ON MOODIE DAVITT VR
Moodie Davitt VR – Exploring the virtual reality airport opportunity with JCDecaux
Moodie Davitt Virtual Reality: Introducing our new VR Viewers
*NOTE ON MOODIE DAVITT VR
All virtual reality images and video presented on The Moodie Davitt Report will be viewable on VR-enabled devices including: Google Cardboard, Google Daydream, Samsung Gear VR, HTC Hive, LG 360VR and Huawei VR and PlayStation VR – as long as the device has the capability to browse The Moodie Davitt Report website.
Google Cardboard VR works with most modern Android phones. Phones need to be running Android 4.1 (Jelly Bean) or above. Ideally they should support NFC too. Cardboard will also work with iPhone 6 and above.
