Russian jewellery and watches brand Sokolov has travel retail growth in its sights as the company prepares to make its debut at the TFWA World Exhibition (E30, Yellow Village).
Sokolov, a family-owned business, was founded in 1993 by Alexey and Elena Sokolov. Today, the company is run by Artem, the eldest son of Alexey and Elena Sokolov, and has one of the largest production facilities in Europe. Artem has earmarked international and travel retail development as key priorities for the brand.
The brand’s jewellery is currently sold in 8,000 stores in more than 12 countries. In travel retail, Sokolov’s products are sold in major Russian airports through partners Dufry, Regstaer and Arial. The company said that for the business year ahead it will focus on gaining new listings in airports and with inflight retailers.
Sokolov’s in-house design team creates three seasonal collections a year (spring/summer, fall/winter and summer cruise collection). All are made using high-quality production equipment. The brand’s collections include the following:
Charm Collection – 14 carat gold jewellery with diamonds, mother of pearl and aventurine
Rose Collection – 14 carat gold jewellery with diamonds and sapphires
Timeless Diamonds – 14 carat gold jewellery with diamonds
Starlight Collection – 925 silver jewellery with Swarovski zirconia
Wedding Collection – 925 silver jewellery with cubic zirconia
Sokolov watches – 14 carat gold and 925 silver watches with cubic zirconia.
