SPAIN/INTERNATIONAL. Former Elizabeth Arden Business Development Director Europe Travel Retail Ann-Nee Lim has created a new company, called Eloqual, which specialises in business development and retail solutions for travel retail.
The company’s headquarters are in Pontevedra, northwestern Spain. It also has design, events and production offices in Singapore, Uruguay, Dubai and Switzerland.
The name Eloqual is derived from the company’s focus on being eloquent in what it does and providing quality services to clients. Lim and her partners have over 20 years’ experience in travel retail.
Eloqual helps brands to expand into new markets and to generate growth opportunities. On the business development side, the company helps to facilitate contact with global decision makers, provides brands with support in their negotiations and management and assists with creating brand visibility opportunities.
Lim said: “At Eloqual, we provide our clients with a holistic service; rather than just offering a basic business solution, we deliver much more. We consider ourselves to be a one-stop shop for solutions.
“We are able to project manage from start to finish, ensuring high quality materials are used at all times. Thanks to having an array of effective retail solutions to hand, we can deliver cutting-edge innovations and fantastic brand experiences in regard to duty free and travel retail.”
Eloqual is currently supporting several brands to establish their presence in the European travel retail market.
For more information, visit www.eloqual.com or contact a.lim@eloqual.com.
