Wine and sherry distributor González Byass has launched a travel retail-exclusive edition of its fino sherry brand Tío Pepe in locations across Spain.
The product features packaging inspired by an Andy Warhol interpretation of Tío Pepe. It will be available in Dufry stores across Spain for six months, priced at €9.15, before being made available globally.
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González Byass International Sales Director Diego Talavera said: “This partnership with Dufry is a great showcase for Tío Pepe. Our exclusive Traveller edition of Tío Pepe is another example of this brand’s prominence at the top of the premium sherry category and reinforces our commitment to the travel retail sector.”
