Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s images are shared by luxury communications agency Bellco, whose partner brand Jo Vodka celebrated its travel retail launch at London Gatwick Airport in collaboration with Avolta.
As reported, the super-premium spirits brand made its global travel retail debut with Avolta in July, securing listings in 100 airports across the UK, Europe, Asia, North America and South America. The vodka range is distributed in the channel by Quintessential Brands.
To celebrate the launch, Jo Vodka hosted an immersive in-person tasting event at London Gatwick Airport on 28 August, featuring the brand Founder and world-renowned British Perfumer Ms Jo Malone CBE.
The activation showcased a pop-up Jo Vodka Bar, where Ms Jo Malone CBE signed bottles and guided travellers through the tasting notes of her signature expressions, 101 The Purist, 102 The Artist and 103 The Bohemian.
Developed with G&J Distillers (Quintessential Brands) Master Distiller Joanne Moore, 101, The Purist leads the brand’s luxury vodka trilogy, inspiring the fusions that follow. ✈
