Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
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INTERNATIONAL. Today’s images highlight the many ways travel retail celebrated World Chocolate Day (7 July). Retailers, brands and airports around the world used the occasion to showcase their confectionery credentials through experiential activations and giveaways on social media.
At Shannon Airport, Ireland, passengers were welcomed with free handmade chocolates from Wilde Irish Chocolates to celebrate the occasion, while Duty Free Philippines showcased a selection of leading confectionery brands, including Kinder Bueno, Reese’s and KitKat Chunky. The retailer invited shoppers to “discover indulgent flavours” from some of the world’s most recognisable chocolate brands at its stores.
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At Larnaca Airport, Cyprus Duty Free invited Chef Evagoras Ioannou to prepare freshly baked chocolate muffins and chocolate pizza for travelling customers.
Valiram and Malaysia Airports revealed what they described as the “biggest chocolate secret” at Kuala Lumpur International Airport, directing travellers to the Candy Party store at the Contact Pier Domestic. The colourful Instagram reel from @shopMYairports showcased the dedicated confectionery destination as a must-visit stop for chocolate lovers.
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Meanwhile, Singapore Changi Airport celebrated taste of place by showcasing the best chocolate souvenirs available at the airport. These included the Changi-exclusive Mr. Bucket Pandan Macadamia Chocolate Dragees alongside products from homegrown chocolatier Kaki’s, as well as internationally recognised brands such as Godiva and the eye-catching Toblerone Crystal Bar.
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Dubai Duty Free presented a playful video featuring a bear navigating a river of chocolate at Dubai International Airport. The retailer invited its Instagram followers to guess how many tonnes of chocolate the retailer has sold so far this year for the chance to win a prize, with entries remaining open until 10 July.
Together, the campaigns demonstrate how World Chocolate Day has become another opportunity for travel retailers to blend storytelling, sampling, localisation and digital engagement. ✈
