Rituals, the body and home cosmetics specialist, has opened a 15sq m pop-up store in partnership with Aer Rianta International (ARI) at Dublin Airport Terminal 2.
On sale are body and home products from the brand’s collections The Ritual of Sakura, The Ritual of Hammam, The Ritual of Ayurveda and The Ritual of Happy Buddha.
Also on offer is Rituals’ collection of perfumes – Oriental Essences – alongside a range of travel retail exclusives and gift sets. Visitors are invited to a ‘Water Island’ for a complimentary hand massage, using various Rituals products.
Rituals Travel Retail Director Neil Ebbutt said: “The pop-up format is a great way of bringing to life the Rituals philosophy. Even in relatively small or unconventional spaces we are able to offer a truly engaging retail experience with a strong focus on gifting and impulse purchases.
“Working with ARI we believe we have delivered an activation which not only adds to the overall consumer experience at Dublin Airport but also differentiates the retail offer and creates the opportunity to drive incremental revenues for all the stakeholders in this initiative.”
