Ferrero Travel Market will reveal a new look for its Raffaello pralines at TFWA World Exhibition (Bay Village, 8).
The revamped Raffaello Travel Edition targets consumers seeking gifts and aims to increase on-shelf impact. The red and white gift box contains 24 pralines which combine white almond cream in a wafer shell, covered with coconut flakes.
Ferrero Travel Market General Manager Sergio Salvagno said: “This new Raffaello presentation is the result of an initiative to revamp the brand imagery and to leverage the brand’s equity as the fifth best-selling praline in the world.
“We were aiming for an attractive yet practical pack design, which is exclusive to travel retail, looks terrific on the shelf, tucks neatly into a travel bag, and recloses for easy storage. With the new Raffaello Travel Edition we believe we have created a winning formula.”
