SOUTH KOREA. Lotte Duty Free has unveiled a powerful online to offline marketing and promotional campaign for Chinese shoppers to celebrate Chinese Singles Day (or Guanggun Jie) on 11 November.
11/11 is a hugely popular shopping holiday among young Chinese people that celebrates their pride in being single. In 2018, Chinese ecommerce giant Alibaba* set a new Singles Day sales record, selling US$30.8 billion in gross merchandise volume — including US$1 billion in the first minute and 25 seconds.
Lotte is offering an array of online incentives for Chinese shoppers as well as in-store promotions.
The retailer will recommend products that are popular with Chinese customers, championing the top five brands in four categories, cosmetics, watches & jewellery, electronics and fashion goods.
Popular product recommendations can be reserved up to ten days before 11/11 and the item purchased on Guanggun Jie.
Customers can procure their goods via popular Chinese payment platforms Alipay, WeChat Pay and Union Pay. To encourage collective spending, any three customers spending over US$1,500 in total are being offered a US$10 discount coupon on purchases in excess of US$100 on 11/11.
Shoppers spending more than they did on 11/11 in 2018 receive additional cash gift vouchers. A wide range of other incentives has also been rolled out across Lotte Duty Free’s offline stores.
Lotte Duty Free Chief of Marketing Kim Bo-jun said, “We have prepared various online and offline promotions for Chinese customers visiting Korea in celebration of China’s biggest online shopping anniversary and are working hard to develop rich promotions.”
*NOTE: One of the highlights of last week’s Trinity Forum in Doha was a presentation from Alibaba Global Business Group President Angel Zhao, one of just 38 partners in the ecommerce giant. Ms Zhao introduced the concept of a New Travel Retail, pledging to work with travel retail partners to link the online and offline worlds, leveraging mobile capabilities to connect merchants to consumers.
“We welcome more industry players to join forces with us and inject new ideas into the travel retail sector,” she said. Look out for our full report in the next edition of The Moodie Davitt eZine.
In collaboration with Globuy
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As a lead partner of The Moodie Davitt Report, this story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税],
