CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for October covering fragrances, makeup and skincare.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance: Makeup
- October 2019 shows month-on-month position movements from the September Index for Makeup
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- October risers: upwards moves from Tom Ford Lip Colour #80 Impassioned and Giorgio Armani Power Fabric Foundation 5.5 #2
- Hover over individual SKUs to show month-on-month movement;
The Jessica’s Secret Index – Top Makeup Brand Searches October 2019
1. Giorgio Armani Lip Maestro Luxe is More 6ml
2. Giorgio Armani My Armani to Go Cushion Foundation SPF 23-2
3. Tom Ford Lip Colour #80 Impassioned
4. Estée Lauder Futurist Aqua Brilliance SPF15/PA
5. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
6. Giorgio Armani Power Fabric Foundation 5.5 #2
7. MAC Lipstick Chili 3g
8. YSL Fusion Ink Cushion Foundation B20 14g
9. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradox
10. Givenchy Prisme Libre Loose Powder Satin Blanc
11. YSL Rouge Volupté Shine Orange Perfecto 4g
12. Armani Designer Lift Foundation – 4 Light Sand 30ml
13. YSL Vinyl Cream Lip Stain 416 Psychedlic Chili 0.18oz
14. Bobbi Brown Intensive Skin Serum Foundation SPF 40 Porcelain
15. Tom Ford Eye Color Quad Honeymoon #4A
16. Givenchy Prisme Libre Édition Couture #1
17. Estée Lauder Double Wear Stay-In-Place Makeup Duo SPF10
18. Dior Addict Lip Glow Hydrating Color Reviver Lip Balm 001
19. NARS Light Reflecting Setting Powder Pressed Crystal 7g
20. Dior Rouge Dior #028 Actrice
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At a glance
- October 2019 shows month-on-month position movements from the September Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- October risers: Upwards moves from La Mer Crème de la Mer 60ml and Guerlain Abeille Royale Youth Watery Oil 50ml.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches October 2019
1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. La Mer The Treatment Lotion 150ml
3. Lancôme Advanced Génifique Youth Activating Duo 2 x 100ml
4. Clarins Double Serum Complete Age Control Concentrate 50ml
5. SK-II Facial Treatment Essence 330ml
6. La Mer Crème de la Mer 60ml
7. Shiseido Ultimune Power Infusing Concentrate 50ml
8. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2 x 100ml
9. Lancôme Tonique Confort 200ml
10. Lancôme Advanced Génifique Reno 100ml
11. Guerlain Abeille Royale Youth Watery Oil 50ml
12. Sisley Ecological Compound 125ml
13. Kiehl’s Ultra Facial Cream 125ml
14. Estée Lauder Advanced Night Repair Eye Supercharged Complex II 15ml
15. Helena Rubinstein Powercell Skinmunity 50ml
16. Clé de Peau Beauté Correcting Cream Veil 36ml
17. Kiehl’s Clearly Corrective Dark Spot Solution 500ml
18. SK-II GenOptics Aura Essence Serum 50ml
19. Ípsa The Time Reset Aqua 200ml
20. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
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At a glance
- October 2019 shows month-on-month position movements from the September Index for Fragrances
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- October risers: upwards moves from Jo Malone London Wood Sage & Sea Salt Cologne edc 100ml and Dior Miss Dior Blooming Bouquet edt 100ml.
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Fragrances Brand Searches October 2019
1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Jo Malone London Wood Sage & Sea Salt Cologne edc 100ml
4. Gucci Bloom Acqua di Fiore edt 100ml
5. Dior Miss Dior Blooming Bouquet edt 100ml
6. Bvlgari Pour Homme Vapo Etui edt 50ml
7. YSL Mon Paris edp 30 ml
8. Gucci Bloom edp 50ml
9. Jo Malone London English Pear & Freesia edc 100ml
10. Chanel Gabriella edp spray 50ml
11. Loewe 001 Woman edt 100ml
12. Giorgio Armani Sì Passione edp 50ml
13. Byredo Rose of No Man’s Land edp 100ml
14. Miu Miu Eau de Parfum 30ml
15. Chanel Bleu de Chanel edt spray 50ml
16. Chanel Chance Eau Tendre edt 100ml
17. Loewe 001 Woman edp 100ml
18. Giorgio Armani Sì edp 50ml
19. Hermès Un Jardin sur le Nil edt 98ml
20. Atelier Cologne Oolang Infini Cologne Absolue 100ml
