CHINA (MACAU). DFS today reopened its seven Macau stores after their forced temporary closure due to the COVID-19 crisis, accompanying the news with an evocative and upbeat message of hope.
As reported, the retailer suspended operations in Macau from 6 to 19 February inclusive, with a planned reopening on 20 February. DFS said the action was taken in line with the direction of the Macau SAR Chief Executive to prevent further contagion of the coronavirus.
Casino operations and entertainment venues, the lifeblood of Macau’s tourism business and the springboard for much of DFS’s business were also requested to close during this period.
The Macau stores are: T Galleria Beauty by DFS, Macau, Wynn Palace; T Galleria Beauty by DFS, Macau World Galaxy Macau; T Galleria Beauty by DFS, Macau; T Galleria Beauty by DFS, Macau, MGM Macau; T Galleria By DFS, City of Dreams, Macau; T Galleria by DFS, Macau, Four Seasons; and Studio City Macau at T Galleria by DFS.
In a message today to its Chinese consumers on the DFS WeChat platform, the retailer said in Chinese,
No winter can’t be passed
No spring will not come
It noted that DFS stores and T Gallerias provide a safe and hygienic environment for customers and employees, boosted by a series of protective measures designed to fight the coronavirus.
Offering handy DFS protective tips, including a suggestion to avoid crowds, to wash hands frequently and to wear a mask, DFS concluded poetically:
Warm spring is coming
Love and hope
Will always spread faster than the virus
A DFS spokesperson confirmed the store reopenings to The Moodie Davitt Report. “We’re open in Macau with slightly adjusted hours – 12noon to 8pm,” she said.
Asked about developments in Hong Kong, where on 8 February DFS closed its T Galleria by DFS, Hong Kong in Tsim Sha Tsui East; and Hong Kong T Galleria Beauty by DFS, Moko until 29 February, the spokesperson said: “We’re evaluating the situation in Hong Kong to see if we will extend the temporary closure of TST East and Moko.”
