‘Modern, masculine, and fresh’: Coty unveils Mr. Burberry Element

Mr.Burberry Element: The essence of London

Coty has introduced Mr. Burberry Element, the new men’s fragrance from Burberry.

It is available in Europe and Asia Pacific travel retail (in the case of stores closed due to COVID-19, as soon as they reopen).

Mr. Burberry Element features gourmand almond top notes, juniper essence heart notes, and mineral oakmoss and ambergri as its base. According to the brand, it was inspired by ‘the essence of London.’ It is available in 50 ml, 100ml, and 150 ml formats.

The new eau de toilette is the latest addition to the Mr. Burberry family and has been described as a ‘modern, masculine, and fresh’ fragrance. It is complemented by the Mr. Burberry Eau de Toilette, Mr. Burberry Eau de parfum, and Mr. Burberry Indigo fragrances.

Mr. Burberry Eau de Toilette is a sensual herby woody scent that combines zesty grapefruit top notes, with earthy vetiver and guaiac wood base notes.

Mr. Burberry Eau de Parfum is a sensual woody scent that opens with notes of tarragon, mixed with patchouli, amber, and smoky vetiver base notes.

Mr. Burberry Indigo offers a refreshingly crisp version of the EDT that opens with violet-leaf and spearmint top notes, mixed with amber and oak moss notes as its base.

Customers can personalise their 100ml and 150ml Mr. Burberry fragrance bottles with up to three initials through a monogramming service available online and in selected wholesale stores.

The Mr.Burberry fragrance collection was inspired by the city of London and features timeless British perfumery scents with a contemporary twist

 

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