US. Ecommerce platform Grab has ventured into airport retail for the first time through a partnership with 3Sixty Duty Free at Dallas Fort Worth International Airport. The new service enables travellers to pre-order from 3Sixty’s range of travel retail products, either for collection in-store or be delivered at the gate via the Grab platform.
Grab Chief Experience Officer Jeff Livney said: “As travellers return to the sky, it’s vital we provide shoppers with options they feel comfortable with. Some passengers will still prefer to browse a physical store, but there are many who will want the ease of mobile ordering, and the safety and hygiene of a touch-free experience.”
He added: “It’s important we tap into this demand for the benefit of the customer, as well as making it easier for retailers to reach a primarily domestic traveller for the foreseeable future.”
3Sixty Chief Operating Officer Alex Anson said: “3Sixty continues to innovate and drive omnichannel retail, and our partnership with Grab helps us to achieve our aspirations in this field. The Grab platform will enable us to combine the best available technology with world-class customer service and safety standards, offering safe alternatives to traditional shopping methods.”
DFW Airport Executive Vice President of Customer Experience & Revenue Management Ken Buchanan said he was excited about bringing the touch-free retail experience to the airport. He added: “It enables our customers to explore the very best of the airport’s retail offerings while also maintaining social distancing. And the convenience of ordering retail from your own mobile phone speaks to DFW Airport’s commitment to elevating the customer experience.”
Grab said the partnership has the potential to offer home delivery of 3Sixty products in the future.
