CHINA (MACAU). DFS Group has partnered with Swiss luxury watch manufacturer Franck Muller to launch the ‘Time To Go Crazy’ exhibition at T Galleria by DFS, Macau, Shoppes at Four Seasons. Open through to 31 May, visitors to the exhibition will experience the brand’s Crazy Hours complication collection including two of the latest Asia exclusive pieces.
Among the timepieces on display are the newest Crazy Hours II and Vanguard Crazy Hours watches – both featuring the non-sequential numerals circling the dial that the collection has been known for since its debut in 2003. With every passing hour, the hour hand jumps to the next correct numeral while the minute hand revolves around the dial in a traditional 60-minute cycle “to express the abstract art of time and showcase the brand’s complex craftsmanship”.
Other immersive elements include selfie stations illuminated in the same colour palette as the collection, paired with animated props inspired by the Franck Muller Arabic numerals. These are located at either end of the exhibition for visitors “to capture a Crazy Hours moment”. In addition, upon any watch purchase at the exhibition, customers will receive a complimentary Franck Muller-branded luggage, watch box or travel gift set.
“We are pleased to partner with Franck Muller to curate yet another exquisite watch exhibition for our discerning shoppers here in Macau,” said DFS Group Managing Director Macau Johan Pretorius. “Featuring an assortment of the brand’s classic timepieces as well as the newest Asia Exclusives, the ‘Time To Go Crazy’ exhibition is sure to appeal to every watch aficionado looking to add to their collection.”
