‘Where Will You Go Next?’ – JFK Airport Terminal 4 launches life-sized colouring book experience

USA. John F. Kennedy International Airport Terminal 4 has revealed its latest interactive experience for travellers, a life-sized ‘Where Will You Go Next’ colouring book.

JFKIAT introduces a novel way to enhance passenger experience at the international hub

The pop-up invites passengers to help colour a 35ft mural which, according to T4 operator JFKIAT,  promotes travel exploration through illustration.

Destinations waiting to be coloured include the New Seven World Wonders – Machu Picchu, The Great Wall of China, Chichén Itzá, the ancient city of Petra in Jordan, Christ the Redeemer in Rio de Janeiro, the Colosseum, and the Taj Mahal – as well as New York City’s Statue of Liberty, the Eiffel Tower, the Louvre, and the Fushimi Inari Shrine of Kyoto.

JFKIAT President and CEO Roel Huinink commented: “This is truly a special installation that brings to life the joys of travelling around the world, which is something our passengers have been missing this past year.

“As we continue to see increases in passenger volumes, this pop-up experience will celebrate the beginning of new adventures among travellers. This will be a memorable experience for people of all ages, and I encourage everyone to visit ‘Where Will You Go Next’ and enjoy the creativity and detail that went into this life-size coloring book.”

“Bringing to life the joys of travelling around the world”…and a memorable experience for travellers through JFK Airport T4

The installation, which is located across from Gate B26 in T4, will be available to the public throughout the summer.

As reported, JFK Airport T4 launched a ‘This is New York’ virtual reality experience earlier this year. The interactive journey allowed users to experience New York City’s famous landmarks and destinations digitally, from a safe distance.

The Moodie Davitt Report has launched a new publication titled Airport Consumer Experience, in association with Airport Dimensions, dedicated to airport guest services and experiences.

To subscribe free of charge please email Sinead@MoodieDavittReport.com headed ‘Airport Customer Experience’. All stories are permanently archived on the Airport Consumer Experience page on this website.

Food & Beverage The Magazine eZine