British skincare brand Instant Effects has unveiled 100% eco-friendly packaging as it moves towards its goal of becoming a fully sustainable company. The packaging is made with biodegradable and sustainable materials, made in the EU.
Instant Effects is committed to delivering effective skincare products that specifically target multiple skin issues. The brand’s mission is to “provide expert level skincare at an affordable price.”
Instant Effects combines natural ingredients with OX2 Technology (oxygen transfer technology) that enables the skin to absorb more oxygen for up to 24 hours. Increased oxygen is crucial to promote the natural healing of fine lines, wrinkles and poor circulation areas.
In travel retail, Instant Effects is represented by Joe Harvey’s Shannon Retail Innovation, a Silver Partner at the upcoming Virtual Travel Retail Expo, set for 11-15 October. The skincare brand is currently listed onboard ten airlines with plans to further expand in the channel.
Instant Effects was founded by beauty industry veteran Richard Mears, who has partnered with Shannon Retail Innovation for all three of his brands: Instant Effects, Cult 51 and the Breathe Happy Face Mask. All three brands were showcased at last year’s inaugural Virtual Travel Retail Expo.
Commenting on its ambitions for the channel, Instant Effects said: “Our brand values are continually improving and evolving as we learn, research, and learn new ways to improve them. Having achieved success in the inflight market with listings on ten airlines, we are now looking forward to expanding into other travel related experiences.
“The pandemic has been an uncertain period, but we are optimistic and looking to the future to find new travel retail listings through our partner Shannon Retail Innovation.”
