UK. American premium lingerie, fashion and beauty house Victoria’s Secret has extended its travel retail footprint with a boutique at London Luton Airport (LLA), in partnership with Avolta.
Opened earlier this week (9 September), the boutique in the Departures area of the main terminal combines contemporary aesthetics with easy-to-navigate layouts for a refined shopping experience.
Senior executives from Victoria’s Secret, Avolta and London Luton Airport attended the opening celebrations.
The boutique features Victoria’s Secret’s signature collections across categories, including its renowned fragrances, body mists and lotions, alongside its best-selling intimate apparel and sleepwear.
Avolta Commercial Director UK Eve Fifer said, “Following many successful openings over the years, we are delighted to be partnering once again with the iconic Victoria’s Secret.
“With its fashion-forward collections, inclusive offering and award-winning fragrances and bodycare, the brand is loved by women around the world. This new store at London Luton Airport strengthens our beauty and lifestyle portfolio and brings travellers an exciting new shopping destination that we know they will love.”
London Luton Airport Head of Retail and Surface Access Mark Jennings added, “The arrival of Victoria’s Secret to London Luton Airport underlines our commitment to providing even greater choice for those who enjoy a pre-flight peruse and highlights our commitment to providing a simple and friendly passenger experience.
“We’re thrilled to welcome Victoria’s Secret to LLA, an exciting and recognisable addition to the 40-plus brands that make up our choice of shops and restaurants at LLA.
“Offering an extensive range of products including fashion, accessories, fragrance and skincare, Victoria’s Secret’s iconic shopfront is sure to add even more excitement for passengers heading off on their travels from LLA.” ✈
