INTERNATIONAL. The votes are in and after much debate the judges are in agreement.
Yes, the moment is nigh and anticipation is high ahead of Monday’s (22 June) reveal of the winners of the second annual cross-category Travel Retail Exclusives (TREX) Awards.
TREX is the only global programme dedicated to honouring groundbreaking travel retail-exclusive products and initiatives that redefine surprise, discovery and differentiation in the channel.
Spanning multiple categories, TREX recognises differentiation and excellence within travel retail, shining a spotlight on products, campaigns and collaborations that deliver unique, channel-specific value to travellers.
The top performer in each category secures the prestigious Winner title, awarded to the entry that best embodies unrivalled excellence. Gold and Silver follow (only where merited), acknowledging fellow excellent initiatives, resulting in a tiered celebration of the industry’s most outstanding channel-exclusive products and innovations.
Submissions were assessed by a panel of experts, led by veteran drinks and travel retail sector executive Tim Young, UK-based Founder & Managing Director of Young Spirit Consulting.
He was joined by The Moodie Davitt Report Founder & Chairman Martin Moodie, creator of the TREX Awards and host of the recently released B2B to B2C crossover video series, The TREX Factor*.
The panel is completed by Hong Kong-based Canny Kwok, Director for Search and Consulting at Exquisitz Asia and a highly regarded figure in the Asian beauty and travel retail worlds.
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “Besides recognising excellence in differentiated TREX products, Monday’s results announcement – delayed from May due to unforseen personal circumstances in our company – will represent the most comprehensive analysis ever published of what makes for a truly great TREX, a true wayfinder for our industry.” ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel, our dual WeChat Video platforms and (coming soon) Xiaohongshu. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
