GERMANY. Frankfurt Airport Retail (FAR), the joint venture between Gebr Heinemann and airport company Fraport, has introduced the National Geographic Apparel collection to airports for the first time.
The sustainable clothing line from the US science magazine and TV station National Geographic is now available in a 35sq m pop-up space in the main walk-through shop at Frankfurt Airport Terminal 1.
“National Geographic Apparel is a sustainable clothing brand that meets the highest standards in production, materials, function, cut and design. We are very pleased to be the first travel retailer to include the brand in our assortment. This is another significant footprint for Gebr Heinemann in the global travel market,” says Gebr Heinemann Director Purchasing Fashion, Accessories & Watches, Jewellery Jan Richter.
FAR Managing Director Dirk Mörchen added: “Our goal is to present passengers in Frankfurt with high-quality, spectacular and exclusive products. National Geographic Apparel is a perfect fit for travel retail and for Frankfurt Airport Retail. With the brand, we are offering the international group of travellers, which is currently growing strongly again, an inspiring collection for urban explorers and real adventurers.”
Sustainability and functionality
The assortment consists of sportswear and outerwear for women and men, including t-shirts, hoodies, expedition jackets, hats and scarves. National Geographic’s collection emphasises the duty to use resources responsibly. It includes high-tech fabrics such as recycled nylon and polyester and eco-certified cotton and biodegradable fibres that are processed in a water- and energy-saving way.
The collection, said the retailer, “reflects the values that National Geographic has embodied for some 130 years: a belief in research, science and education, respectful treatment of people, animals and nature, and a curiosity for the new and unknown. Shoppers of the collection support this cause, with every purchase supporting the National Geographic Society – a non-profit organisation that harnesses the power of science, exploration, education and storytelling to illuminate the miracles of the world and protect the planet”.
With natural materials, light installations and nature films and images, Frankfurt Airport Retail’s pop-up space is also inspired by the science magazine famous for its outstanding nature photography. The striking yellow design is visible from afar, noted the retailer, and is a “traffic stopper” in the walk-through shop.
Following the launch of National Geographic in Frankfurt, the brand will be rolled out at further locations, among them Berlin, Oslo, Copenhagen and Istanbul airports.
