Travel retail accessories specialist Go Travel has refreshed its Memory Dreamer pillow range with the introduction of bright, stand-out colours, including green, orange and sunflower yellow.
The new look follows Go Travel research during the COVID pandemic on ways to support its retail partners by adapting existing lines. The brand collaborated with leading colour psychology expert Karen Haller who claimed that post-pandemic travellers are “ready to turn up the dial on colour”.
“We’ve been through an emotional storm, and to navigate our feelings we’ll turn to colour whether we are consciously aware of it or not,” Haller said. “For those excited about the world reopening – the avid travellers, the optimistic adventurers – they’re likely to be drawn to their joyful, bright colours that reinforce their emotions, as they relish experiences missed during the pandemic.”
Go Travel has already started a LinkedIn-based campaign to explain why colour choices and ranging are now “more important than ever”. The brand outlines the appeal of individual colours to post-pandemic travellers and each colour’s importance to different traveller types.
Go Travel General Manager Steve Worden commented: “Karen’s wealth of knowledge on colour has been a revelation, we look forward to sharing her insight. With the reassurance of this knowledge-based approach, we’re hoping to help our customers find the perfect colour-fit for their consumer profiles.”
