Porsche Design is marking its 50th anniversary this year with a limited-edition 50Y Porsche Design Capsule Collection.
Eyewear specialist Rodenstock said the new collection is a tribute to the brand’s “distinctive DNA”. It offers new takes on two classic Porsche Design styles.
Professor Ferdinand Alexander Porsche created the P‘8478 sunglasses – the world’s first to feature an interchangeable lens mechanism – in 1978. In 2020 the P‘8928 was revealed, with a Squared Aviator look, with the same lens mechanism but an edgier design.
In Porsche Design’s Capsule, the two sunglasses have been updated to feature matt black frames, platinum-coloured titanium and grey polarisation lenses with olive-coloured interchangeable lenses. Each style is limited to 1,972 pieces.
For the first time the sunglasses are designed with flat lenses to highlight the modern, oversized look and presented in a box with matching strap. The 50Y Capsule styles are available now in selected retail outlets, as well as online at http://www.porsche-design.com, with a RRP of €590.
Rodenstock Director Global Retail & International Key Accounts Eyewear Lucas Gestin said: “For half a century, Porsche Design has been an icon of style and luxury around the world.
“Today, shoppers in the travel retail market are searching for that perfect blend of luxury and excitement, but also for a brand they know they can trust.
“Porsche Design has 50 years of heritage behind it but continues to create ground-breaking new collections which showcase its distinctive DNA and character with iconic designs. This limited-edition collection is a perfect example of why this brand has enduring appeal all over the world and we are delighted to share it with customers in the travel retail market.”
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