SPAIN. Private Jet Media yesterday launched stores in the Palma de Mallorca and Ibiza private jet terminals under a new concept called Loaded Retail.
The two stores are the first in a planned network of Loaded Retail boutiques in similar air passenger facilities across multiple countries. Stores are already in development in Spain, the UK and France.
Private Jet Media is the world’s largest private jet terminal advertising network.
“It’s a world first for us,” Private Jet Media CEO James Rolls told The Moodie Davitt Report. He said that Loaded Retail specialises in unique and high-priced wines and spirits, Champagne, travel accessories, swimwear and local delicacies. “Basically, items that appeal to the wealthy traveller.”
He said that the company has installed two HD screens in each of the locations to drive sales and brand awareness.
Commenting on the Palma and Ibiza openings, Rolls said, “The boutiques offer a variety of high-end goods to HNWIs (high-net worth individuals) arriving or leaving the Balearic Islands on private jets. The timing couldn’t be better since both locations posted record flight numbers in 2021 and 2022, with over a +50% year-on-year increase in Q1 2022 compared to the pre-pandemic Q1 2020.
“It’s been a two-year journey filled with COVID lockdowns, travel restrictions, and other unforeseen challenges. We are grateful to Aviapartner Executive [a European company that specialises in premium air services and executive] for keeping faith in PJM to see this project through.”
Private Jet Media specialises in managing the media space within private jet terminals globally from China to the USA and various points in between. It works in key locations where influential travellers congregate, connecting brands with these individuals through a variety of media opportunities including billboards, LED screens, backlit banners, product placements, activations and events. The company has offices in London, Dubai and Paris.
