Moodie Davitt WeChat: Key stories from Week 17 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,579 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起，《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道，每周一在广受关注的微信公众号发布最新资讯，每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,579名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla/Sarah Genest（邮箱：Irene@MoodieDavittReport.com; Sarah@MoodieDavittReport.com。

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

In perfect Harmony: The Macallan has launched its travel retail-exclusive The Harmony Collection Fine Cacao. The expression is the first in a limited-release series encapsulating the Scotch single malt whisky brand’s journey towards sustainable packaging. Click here for our WeChat story and here for our original English version.

Market support: The Office of the State Council has paved the way for the creation of further “international consumption centre cities”, featuring duty free stores “with Chinese characteristics”, in a bid to revitalise domestic consumption. Click here for our WeChat story and here for our original English version.

Travel trends: Dragon Trail Research has published the ‘Chinese Traveler Sentiment Report: Spring 2022’, which offers key insights into Mainlanders’ attitudes to domestic and international travel. Click here for our WeChat story.

‘Power Your Beauty’: Swedish wellbeing house Foreo and sister anti-aging brand FAQ have partnered with China Duty Free Group to run a digital advertising campaign at the Haikou Mova Mall. Click here for our WeChat story and here for our original English version.

China supports travel retail growth: French company Lagardère Travel Retail’s sales reached €694 million in the first three months of 2022, up by +103.4% on a reported basis and +96.8% like-for-like year-on-year. Among its ventures in the Chinese Mainland, the company operates domestic and rail travel retail stores. It is also a support partner for Hainan Tourism Duty Free Shopping Complex in Sanya. Click here for our WeChat story and here for our original English version.

Duty free boost: The Hainan Provincial government has unveiled a wide-ranging stimulus package to boost consumption and assist the island’s duty free retailers. Under the scheme ‘Helping Business, Benefiting People and Enjoying Hainan’, CNY20 million (US$3.02 million) worth of consumer spending coupons was distributed on 30 April. Click here for our WeChat story and here for our original English version.

Convience retailing meets duty free: South Korean travel retailer Lotte Duty Free has partnered with Korean Seven, local operator of the 7-Eleven convenience store chain, to expand local market sales of ‘domestic customs-cleared’ duty free goods. Click here for our WeChat story and here for our original English version.

Omicron surge prompts visitor slump: Multiple COVID-19 outbreaks on the Mainland, and related travel restrictions, prompted a -30.2% year-on-year fall in March visitor arrivals to travel retail hotspot Macau. Click here for our WeChat story and here for our original English version.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched in May, will be published in Mandarin and English five times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

Coming soon

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