Swedish beauty tech and wellbeing house Foreo is back at the TFWA World Exhibition in Cannes after a two-year hiatus. Foreo has unveiled the Luna 4 device in global travel retail. Foreo’s sister brand, anti-aging specialist FAQ, is also making its Cannes and European travel retail debut at the event.
The Luna 4 is the highly anticipated release from Foreo’s Luna range. The new collection features the latest skin cleansing innovations. It comprises the Luna 4, Luna 4 Body and Luna 4 Go.
The 2-in-1 facial cleansing and firming device leverages infrared technology, LED-heat and micro-current massage to offer effective cleansing and anti-ageing. It also has a dual-sided facial cleansing brush and 30-second Glow boost mode.
The Luna 4 Body has a T-sonic massaging body brush that gently exfoliates the skin, reduces cellulite and boosts circulation.
The Luna 4 Go is a travel-friendly cleansing device. It removes 99% of sweat, dirt and oil on the skin. The ultra-lightweight device is made with hygienic silicone that is quick-drying and non-porous, delivering a deep and gentle massage that relaxes face muscles, reduces puffiness and boosts radiance.
The Luna 4 collection is available in four shades: Pistachio, Peach Perfect, Lavender and Evergreen. The Luna 4 Go can be used up to 300-times per charge.
Founded in 2013, Foreo has gone from strength to strength. Foreo is available in 80 countries across 12,000 stores, with three Foreo devices sold every 60 seconds in 2021. Foreo has sold over 20 million devices since its first product launch with the Luna range ranked as the first and second most popular cleansing device on Tmall, the largest ecommerce platform in China.
FAQ’s debut at the TFWA World Exhibition seeks to enhance the brand’s awareness in the channel. The anti-aging brand made its global travel retail debut at the inaugural Virtual Travel Retail Expo in 2020.
The FAQ 100 range offers several innovative facial rejuvenation technologies, including EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations. The devices are completed with an Anti-Shock System that ensures the treatments are safe for home use.
In 2020, FAQ took its first steps in Asia Pacific travel retail with Hyundai Duty Free in South Korea. The brand has aggressively expanded its footprint and opened 11 FAQ placements in Hainan with China Duty Free Group, Hainan Development Holdings and Shenzhen Duty Free.
It is also available in The Shilla Duty Free, Naver, Lisboeta Macau in partnership with Gebr. Heinemann and in KrisShop and Tangs Plaza in Singapore.
“Foreo’s presence at TFWA Cannes marks a momentous occasion for us, as it demonstrates the versatility of the brand and how we have significantly expanded in travel retail over the past few years internationally, continuing our legacy of success,” commented Foreo Global Travel Retail Director Gary Leong. “Joined by FAQ, the two brands are now truly at the precipice of global expansion.”
