INTERNATIONAL. Lindt & Sprüngli has partnered with The Moodie Davitt Report to celebrate Valentine’s Day (14 February), with a colourful, vibrant makeover of our home page this week.
In addition, The Moodie Davitt Report is set to launch a regular eNewsletter series that offers a curated selection of stories focused on key gifting stories in travel retail and beyond, in association with Lindt & Sprüngli.
Gifting continues to be a key purchase occasion for travel retail at all times of year, and is particularly relevant during festive shopping periods including Valentine’s Day, Christmas and Lunar New Year.
Commenting on the new partnership, Lindt & Sprüngli Global Travel Retail Head Peter Zehnder said: “Gifting is truly universal – a hugely important sales driver across all categories, locations and shopper profiles. Our partnership with The Moodie Davitt Report recognises the significance of gifting in travel retail and will shine a light on the very best launches and activations our industry offers to shoppers looking to spread joy and show gratitude through this act of kindness.”
“As the leader in premium chocolate and an iconic brand in the gifting segment, Lindt is well positioned to share its own insights, experience and thought-leadership on this key topic through the Gifting Curated platform. Our research shows that gifting is a truly year-round act, with 90% of these purchases occurring outside of traditional festive periods. We therefore believe there is huge potential to drive growth by ensuring gifting is a core consideration for retailers, not just an occasional focus.”
He concluded: “We look forward to contributing to the industry’s conversation on this topic and ensuring that gifting gets the attention it so rightfully deserves.”
The Moodie Davitt Report Curated platform kicked off in 2019 with Sunglasses Curated, in association with eyewear leader Luxottica; Confectionery Curated in partnership with Mondelez World Travel Retail; and Beauty Curated, supported by Shiseido Travel Retail.
The Moodie Davitt Report later launched Wellbeing Curated in partnership with beauty brand Rituals; Lifestyle Curated in partnership with multi-category luxury goods company Victorinox; Airport Consumer Experience, in association with travel services group Airport Dimensions; Hainan Curated with beauty tech brand Foreo; Wine Curated with leading Italian producer Masi Agricola, Spirits Curated with William Grant & Sons, ESG Curated with L’OCCITANE Group and Design Curated with retail consultancy and design agency Altavia Travel Retail.
