Coty has relaunched the Gucci Guilty fragrance collection with a striking new campaign.
Described as modern expression of “freedom and complete self-acceptance,” the new campaign stars Grammy Award-nominated musician A$AP Rocky, Golden Globe and Emmy Award-winning actress Julia Garner and Oscar-nominated actor, director and producer Elliot Page.
The campaign was photographed by British photographer Glen Luchford who is a long-time collaborator of the luxury house. It featured art direction from Christopher Simmonds with makeup by Gucci Global Makeup Consultant Thomas de Kluyver.
The fragrances featured in the campaign are the Gucci Guilty Eau de Parfum Pour Femme, Gucci Guilty Eau de Toilette Pour Femme, Gucci Guilty Eau de Parfum Intense Pour Femme, Gucci Guilty Eau de Toilette Pour Homme, Gucci Guilty Eau de Parfum Pour Homme and Gucci Guilty Parfum Pour Homme.
Gucci Guilty Eau de Parfum Pour Femme opens with top notes of Mediterranean mandora citrus, natural bergamot and pink pepper, followed by violet, rose and geranium heart notes, with amber and patchouli as its base.
Gucci Guilty Eau de Parfum Intense Pour Femme is an ambery floral woody fragrance that elevates the juice to higher level of intensity, while Gucci Guilty Eau de Toilette Pour Femme is made with amber floral accord blended with mandarin, lilac and patchouli notes.
Gucci Guilty Eau de Toilette Pour Homme has been infused with orange blossom absolute, a note which is traditionally used in female fragrances. It opens with Italian lemon and sparkling pink pepper top notes, and centred around a neroli, orange blossom, and French lavender heart. Its base notes include patchouli, leather, and incense, evoking the scent of cedar wood.
Gucci Guilty Eau de Parfum Pour Homme is a reinterpretation of the original scent with chilli pepper and fresh rose, while Gucci Guilty Parfum Pour Homme is an intense version of Gucci Guilty Pour Homme’s signature essential line.
The Gucci Guilty bottles are crafted in shimmering gold for the Eau de Parfum Pour Femme and metallic grey for the Eau de Toilette Pour Homme, featuring the House’s Interlocking G logo.
The same design is reinterpreted in different shades and finishes in the other scents from the range. The Gucci Guilty Eau de Toilette Pour Femme is bottled in a rose gold flacon, while the fully metallicised Gucci Guilty Eau de Parfum Intense Pour Femme features a subtle bronze hue. Finally, the Gucci Guilty Eau de Parfum Pour Homme is dressed in matte black and Gucci Guilty Parfum Pour Homme comes in a dark anthracite.
The Gucci Guilty fragrances are available on gucci.com and in select Gucci boutiques, retailers, and perfumeries worldwide.✈
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