UK. Italian eyewear maker Safilo has partnered with Dufry to unveil the latest Boss travel retail-exclusive range at its sunglasses boutiques in London Stansted Airport and London Heathrow Airport Terminal 3.
The launch has been supported with high-visibility digital installations across both airports and in-store promotions to increase communications with target travellers.
The stores highlight the latest release of the sunglasses model – Boss 1515/S– which is part of the spring/summer 2023 collection.
As reported, the new eyewear was designed with sustainable components using Acetate Renew, made of 43% bio-based content and 27% recycled content.
It offers sophisticated Havana shades for the bold style, while the lightweight shapes come in subtle transparent tones.
The brand’s new Ambassador, Italian tennis player Matteo Berrettini, is featured in this new collection. ✈
