Pernod Ricard Global Travel Retail has introduced two desintation-inspired travel retail-exclusive expressions for Martell Cordon Bleu Cognac. The limited-edition designs celebrate the cultural landmarks of Hainan Island and Singapore.
The Hainan edition will launch in selected duty free stores in Hainan this month, while the Singapore design will launch in September. Pernod Ricard is celebrating the two travel retail-exclusives with activations in duty free stores in Sanya, Haikou and Singapore Changi Airport, respectively.
Both designs evoke the spirit and identity of the two destinations, blending recognisable cityscapes with Martell’s key brand motifs in blue and gold. The eye-catching boxes both feature windows, allowing customers a sneak preview of the bottle and liquid inside.
The Hainan expression features evocative illustrations of all the island’s key landmarks including Phoenix Island and Five Finger Mountain alongside playful depictions of the Hainan Gibbon, cable cars, cruise ships and hot air balloons.
The Singapore edition pays tribute to the city’s rich cultural heritage and innovative spirit. It features well-known landmarks such as the Marina Bay Sands, Singapore Flyer and the Gardens by the Bay. Other Singaporean motifs such as the durian fruit, otter and coconut tree also feature.
Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang commented: “At Pernod Ricard Global Travel Retail we are committed to delivering the finest travel retail experiences for our customers, so we are very proud to have partnered with Maison Martell to bring this exclusive City Series to life.
“The Cognac category across the Asia Pacific region already has strong roots, but we have observed that interest is growing, so we are confident that travellers and Cognac enthusiasts are going to be excited by these unique packaging designs; perfect for gifting and collectors alike.”
The Martell Cordon Bleu Hainan edition is available in a 75cl bottle with an RRP of US$250, while the Singapore edition is available in a 70cl bottle at US$240. ✈
