Kreol Travel Retail has sealed a partnership with Toy World Distributor to deliver the Carrera and Revell brands to the Gulf Cooperation Council (GCC) and Indian travel retail markets.
Toy World Distributor is an official distributor of these brands in the region.
Kreol Group CEO Lal Arakulath said: “We are very excited about this association with Toy World. We believe that Carrera and Revell have great potential in the travel retail market, as they appeal to a wide audience of hobbyists, collectors, and families. We look forward to bringing these brands to more travellers across GCC and India.”
Toy World Distributor is a subsidiary of Faisal Holdings Group, which was founded by H.H. Sheikh Faisal Bin Sultan Bin Salem Al Qassimi in the UAE in 1980. The company has become one of the Middle East’s leading wholesale distributors of branded toys.
Faisal Holdings Group Board Member H.H Sheikh Sultan Bin Faisal Al Qassimi said: “We are very much committed to providing safe toys to our customers and happy to see that travel is back and airports are busy.”
Carrera and Revell are renowned for their high-quality and innovative toys.
Carrera is globally popular for producing slot car racing tracks and remote-controlled vehicles, offering a range of tracks and cars that simulate real motorsport events.
Revell describes itself as a pioneer in plastic model kits, covering various themes such as aviation, ships, cars and more.
Toy World General Manager Mohammed Hafeez said: “We cater to recreation solutions that provide enjoyment, exercise, and entertainment to all age levels. Collaborating with some of the biggest and most prestigious names in the global toy market, Toyworld has emerged as an industry leader.
“All products procured and supplied by Toyworld carry international child safety standards. We are looking forward to working with Kreol Group to establish our travel retail presence.” ✈
