Technology and adaptor accessories specialist WorldConnect has unveiled a travel lifestyle product range for its flagship brand Skross. Skross Travel will be showcased at the Tax Free World Association (TFWA) World Exhibition in Cannes (1-5 October).
At the event, Skross will also present the latest additions to its core segments at its booth C14 in Blue Village. The Skross team is planning to introduce partners to a number of retail display solutions and point of sales promotional material.
The lifestyle collection includes a Swiss Army Blanket inspired by the woollen blanket introduced to the Swiss Army at the end of the 19th century. Its design has been given a modern touch and the blanket is “a lot less itchy than the woolly original”, the brand noted.
Another addition is the Original Skross Travel Pillow, which comes in a mini rectangular shape. It features the Skross logo design and is available in different combinations of grey and red.
The Skross Travel lifestyle range also includes the Deluxe Sleep Mask, which is designed like ski goggles; Luggage Tags made from leather and felt; and Luggage Straps.
The Swiss brand embraces its ‘Travel, Power, Charge’ mantra as the new range aims to make charging more convenient for travellers worldwide.
WorldConnect Managing Partner Sam Gerber said: “The new Skross Travel lifestyle range complements our existing adaptors and charging accessories perfectly. Our aim is not to be another full-range travel accessories provider in travel retail. However, we recognise that there is space and need for a selected number of comfort items that not only feel great but also carry a great brand story with them.
“We are looking forward to presenting our story to travel retail partners during Cannes. It’s a great way to launch our plans to expand the Skross travel retail distribution network, with a new consumer-facing traveller ambassador programme also launching this year.” ✈
