FRANCE. Altavia Group subsidiary Altavia Travel Retail has been appointed to create a new retail experience at Bordeaux Airport as part of the airport’s €240 million (US$259 million) modernisation and transformation ‘Resources 27’ project.
Resources 27 is primarily dedicated to the renewal of airport infrastructure and the improvement of service quality, with ecological transition challenges prioritised.
In support of this renewal strategy, Altavia Travel Retail has been appointed to restructure, rethink and develop the commercial and service spaces in Terminals A and B, as well as in the future connecting building scheduled to be operational by 2028.
Altavia noted the main goal of the collaboration with Bordeaux Airport is to “create appealing and welcoming commercial areas that meet passengers’ expectations, providing them with a unique, committed and local shopping experience”.
The company said it will strive to create a dynamic and modern commercial environment that addresses ecological transition challenges and the needs of future travellers using the airport.
Bordeaux Airport Head of Real Estate and Retail Services Hervé Etchenique said: “Providing quality service to passengers is a key strategic goal for the airport. We were seeking a partner capable of helping us in designing and implementing the right strategy as part of our modernisation project, aligned with the current and future expectations and aspirations of our passengers and users.
“Altavia Travel Retail’s experience and approach have fully convinced us to entrust them with this mission.”
Altavia Travel Retail Managing Director Hugo Vanderschaegh commented: “We are delighted to collaborate with Bordeaux Airport, which is embracing ecological transition, customer service, and locality, while maintaining ambitious commercial goals.
“This is a technical project involving the redirection of passenger flows, as well as a forward-thinking exercise where we must anticipate travellers’ needs and expectations for the next ten years, in a context where technologies and behaviours are changing very fast.
“Our objective is for the people of Bordeaux and Nouvelle Aquitaine to take pride in their airport and look forward to travelling through it.”
Altavia Group bills itself as the world’s leading independent network dedicated to retail marketing services. Established in 1983 by President and CEO Raphaël Palti, the group operates in 45 countries across four continents, providing support to over 500 retail brands and merchants. 
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