SINGAPORE. Chloé and Heinemann Asia Pacific have opened a standalone boutique at Singapore Changi Airport. It is Chloe’s first boutique at the location and Heinemann Asia Pacific’s return to Changi after eight years.
The boutique is located in the Terminal 2 transit area and offers the brand’s leather goods, shoes and accessories. It opened its doors to coincide with the launch of the brand’s Fall-Winter 2023 collection.
The opening was celebrated with a ribbon-cutting ceremony attended by executives from Chloé, Heinemann Asia Pacific and Changi Airport Group.
The store’s earthy colour palette is inspired by Egypt, Chloé Founder Gaby Aghion’s birthplace. Its warm textured tones also pay homage to Uruguay, where former Creative Director Gabriela Hearst spent her early years.
The store design honours the design language of Chloé and features tactile, natural materials such as wood and natural fibres. Artisanal furnishings reinforce the brand’s craftsmanship and its commitment to sustainability.
Heinemann Asia Pacific Chief Executive Officer Marvin von Plato commented: “We are delighted to be back at Changi Airport, as the retail partner of a brand as desired and as committed to their values as Chloé.
“I’m proud to see our fashion & accessories portfolio in the region growing from strength to strength building on our revamped offer in Sydney Airport, both in the international and domestic terminals.” ✈
