BRAZIL. The Carolina Herrera eyewear collection, including a travel retail-exclusive style, has launched with Avolta at São Paulo and Rio de Janeiro airports in Brazil.
The range is being promoted by a high-profile promotion featuring visuals with Northern Irish/New Zealand model Stella Maxwell. It is also being supported by a targeted digital media campaign.
The collection launched Rio de Janeiro Airport Terminal 2 and São Paulo Airport Terminals 2 and 3 on 1 December. The high-profile promotion and digital campaign is running for one month at both locations.
Highlights from the collection include the travel retail-exclusive Her Sunglasses, which is a contemporary cat-eye style with chessboard-inspired bi-colour palette. The style comes in a Havana colour (a golden brown colour — ed) with pink and red chessboard details and brown lenses.
Other highlights include the House of Herrera sunglasses and the Essential Sunglasses. The former is an elegant square-shaped style in bold acetate with a diagonal insert in coloured Havana, while the latter is a lightweight hexagonal sunglasses style in a bi-coloured Havana palette with solid inserts. ✈
