Italian eyewear leader Safilo Group and French fashion house Pierre Cardin have announced the renewal of their global eyewear licensing agreement, extending the long-standing partnership through to 2031.
Under the renewed agreement, Safilo will continue to design, manufacture and distribute prescription frames and sunglasses under the Pierre Cardin brand worldwide. The renewal underscores the strength and longevity of the collaboration between the two groups which dates back to 1991.
“I am proud to continue to work with Safilo and to carry forward a long-standing and well-established tradition that unites our two companies,” commented Pierre Cardin CEO Rodrigo Basilicati Cardin.
“For decades now the connection between us has been one of mutual trust and respect, which allows us to create exclusive and high-quality creative projects in exceptionally short time frames, thanks to Safilo’s savoir-faire and professionalism.”
Safilo Group CEO Angelo Trocchia commented: “We are delighted to renew this partnership, which has delivered pride and success for more than three decades. This agreement strengthens our shared commitment to advancing the Pierre Cardin brand in the eyewear industry, with a focus on optical frames.
“For Safilo, Pierre Cardin remains a key partner, recognised for its distinctive market position, innovative design and well-defined audience.”
Cardin added: “The creations we have developed together are greatly appreciated around the world, starting with those from the Evolution line. For example, it is truly gratifying for the Maison I lead to receive requests from international stars who wish to wear Pierre Cardin Evolution eyewear during their tours.
“I am certain that in the years to come we will continue to rise to new creative challenges together – with passion, positive synergy and mutual satisfaction.” ✈
