Kering Eyewear has unveiled the channel-exclusive Gucci Global Travel Retail Eyewear collection.
The range is supported by a Spring/Summer 2026 campaign which spotlights product detail, craftsmanship and channel-specific storytelling.
It comprises three exclusive sunglasses styles, forming part of the wider Spring/Summer 2026 Gucci Eyewear collection. Designs include two feminine styles and one masculine variation.
The accompanying visuals offer a close-up, intimate view of the designs. The striking images focus on the detailing of each frame and reinforce the house’s blend of contemporary design and retro-inspired codes.
The first women’s style features an oval acetate frame, distinguished by a three-dimensional cut-out Gucci logo on both temples. The design is offered in an earth-toned palette, including black and havana options. This is complemented by gold galvanic logo detailing and a range of lens colours.
The second women’s offering interprets the same design language through a cat-eye acetate silhouette. It retains the signature three-dimensional cut-out logo on both temples.
The men’s style introduces a metal pilot silhouette, characterised by a double bridge construction and rubberised temples. The design incorporates a web stripe metal plaque featuring a lasered Gucci logo. Multiple colour options are available.
The collection launched in global travel retail in April, while the supporting eyewear campaign will unfold at key locations throughout the year, reflecting Gucci Eyewear’s channel-oriented strategy.
In selected locations, the launch will be accompanied by dedicated retailtainment activations, including a new seasonal pop-up concept crafted to boost shopper engagement and visibility for the exclusive range. ✈
Coming soon: The TREX Factor The Moodie Davitt Report has launched a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products. Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
