Click here to read the Prada Beauty Spotlight Series eZine
Introduction: Prada Beauty Global Brand President Yann Andrea talks about the brand’s recent expansion into makeup and skincare, the disruptive tech and AI-driven ethos that drives its product creation, and its mission for ‘self-reinvention’.
“Everything we do is built on the same philosophy: to rethink and reinvent.” Those are the words of Prada Beauty Global Brand President Yann Andrea as he underlines the brand’s mission to reimagine traditional notions of beauty with its avant-garde aesthetic and modern triple-axis portfolio of products.
Travel retail, according to Andrea, is crucial to achieving this mission. “Our ambition at Prada Beauty is to build a global beauty brand from both a category and regional perspective with consistent and instantly recognisable styles and codes.
“We have an ambitious plan in travel retail and are continuously launching in new countries and locations. As the largest worldwide retail footprint, travel retail is a key strategic channel for us and a perfect place to build and extend brand awareness while engaging directly with consumers through beautiful stores and spectacular brand moments including pop-ups and animations.”
Prada Beauty has already begun its exciting journey in travel retail with the opening of the first store at Malpensa Airport in Milan – the home of Prada – followed by two flagship boutiques in Hainan with China Duty Free Group at the cdf Sanya International Duty Free Shopping Complex and the cdf Haikou International Duty Free Shopping Complex. It also recently opened a counter at Samaritaine Paris with DFS Group.
Read Andrea’s full interview now in the latest Moodie Davitt Spotlight Series eZine. ✈
