BAHRAIN. Roman Luxury house Bulgari has collaborated with Bahrain Duty Free to transform the brand’s counters in-store at Bahrain International Airport.
The animation is inspired by the Roman palace. It features an elegant Italian pavonazzetto marble as well as Bvlgari’s signature saffron hue on the back walls, brass display tables and impactful brand visuals, immersing travellers into the world of Bvlgari.
The counter showcases the brand’s key fragrance pillars, with a focus on the Allegra and Le Gemme collections.
The Bvlgari counter at Bahrain Duty Free also offers customers a range of exclusive products and personalised services. Here, customers can explore the brand’s Mini Shelley collection of silk scarves.
Each scarf in the Mini Shelley line tells the story of a different Allegra scent through its intricate prints. They were designed to be the matching accessory to the Allegra perfumes.
Bahrain Duty Free CEO and Board Director Bassam Al Wardi said: “We are thrilled about the enhanced shopping experience we have successfully provided to our travellers at Bahrain Duty Free in collaboration with Bvlgari.
“Our goal is to create an unforgettable experience in our store, and in partnership with Bvlgari, we are providing our customers with exclusive products, personalised and exceptional services, and a profound connection between the rich heritage of Bvlgari.” ✈
