AMERICAS/CARIBBEAN. Gebr. Heinemann, through its subsidiary Heinemann Americas, has opened 14 stores onboard the new Royal Caribbean cruise ship Icon of the Seas, which embarked on its maiden voyage from Miami to the Caribbean in January.
As reported, the travel retailer is pledging a “customised one-of-a-kind retail experience” designed for the ship.
The stores offer Royal Caribbean-branded logo merchandise in addition to fine watches, fine & fashion jewellery, spirits, perfumes & cosmetics and vintage luxury leathergoods and watches.
The offer includes a first-at-sea Omega boutique plus brands new to cruise including Sunday Riley, Bond No.9, Parfums de Marly, Kylie Cosmetics, Supergoop, Sol de Janeiro and Casamigos.
Heinemann Americas also highlighted featured brands in beauty such as Chanel, plus a co-branded wine collection with Vineyard Vines and an Icon-exclusive Woodford Reserve from Brown-Forman in drinks.
Cartier and Hublot appear in a multi-brand store that also carries certified pre-owned Rolex watches.
The pre-owned luxury offer extends to handbags from Hermès, Louis Vuitton and others.
The stores are strategically positioned throughout the ship, from the Royal Promenade to Central Park to the family-friendly Surfside. Each space offers “immersive retail-tainment experiences”, said the travel retailer, supported by a team of 35 staff onboard.
Heinemann Americas Managing Director Nicolas Hoeborn said: “We are thrilled to be able to equip this stunning ship with such a diverse and exceptional retail offering. Guests can expect a spectacular assortment and unforgettable shopping experience aboard Icon of the Seas.”
Of the pre-owned luxury sector, Hoeborn added: “Our certified pre-owned products offer luxury brands at affordable prices, great quality, variety and availability. Pre-owned luxury also makes a lot of sense from a sustainability perspective, as these products contribute to the careful use of resources.”
As a result of a 2019 tender, this is the fourth Royal Caribbean ship concession awarded to Heinemann, alongside Wonder of the Seas, Odyssey of the Seas and Independence of the Seas.
Icon of the Seas is the third new build launched by Heinemann Americas since the onset of the pandemic.
*Heinemann Americas will be among the participants in The Retail Day at Seatrade Cruise Global, the premier annual gathering of the cruise industry worldwide. Seatrade runs from 8-11 April with a day of conference sessions co-organised by The Moodie Davitt Report devoted to retail on 10 April. Click here for details of how to register for The Retail Day for free. ✈
