CHINA. The 2026 China Duty Free Group (CDFG) Global Partners Meeting will take place in Shanghai on 27 March, followed by the cdf Member Carnival on 28-29 March, the travel retailer has announced.
CDFG described the annual event as a platform that “integrates industry exchange, strategy unveiling and immersive experiences”, and serves the dual purpose of collaborating with global partners to chart the industry’s future, as well as curating a wide range of world-class offerings for its members.
“It underscores our steadfast commitment to deepening global cooperation and spearheading consumption upgrades,” the retailer added.
Uniting global forces
The 2026 CDFG Global Partners Meeting will be held at Shanghai’s Jing’an Shangri-La Hotel.
According to CDFG, representatives from government, industry associations, global brands, and channel partners will convene to deliberate on core topics such as policy trends, industry dynamics and cutting-edge technologies, exploring new consumer insights and emerging trends.
During the meeting, CDFG will unveil its 2026 strategic plan and key business initiatives, outlining its future vision. The group said it aims to safeguard consumer trust through guaranteed authenticity of products, fostering a new duty-free ecosystem and sharing development opportunities with global partners.
In collaboration with ELLE magazine, CDFG will also host the annual CDFG Partner Awards Ceremony, honouring collaborative achievements.
Unlocking new consumption scenarios
After the partners meeting, the cdf Membership Carnival will open on 28-29 March at the Shanghai Exhibition Center. Designed exclusively for consumers, the event will offer immersive experiences and shopping privileges, and promises a “springtime of endless joy for cdf members”, CDFG said.
The carnival will assemble over 60 top international and domestic brands, showcasing more than 10,000 curated items across beauty, personal care, watches and jewellery, wines & spirits, electronics and toys. CDFG said it will integrate brand discovery, artistic perception and interactive exploration to satisfy diverse consumer needs in one place.
Five experiential zones take visitors on a variety of immersive journeys with themes ranging from wine heritage to spring blossoms. Consumers are also invited to explore a virtual shopping scenario for seamless access to a fine selection of e-commerce products.
New product launches, cultural showcases, traditional craft workshops and engaging games add interactive elements to the carnival. In addition, eight member salons on wine, personal care and culture provide exclusive opportunities for members to engage with industry experts.
“By leveraging the advantages and resources of our parent company, China Tourism Group, the CDFG Global Partners Meeting and cdf Member Carnival seamlessly blend in-depth industry discourse and strategic vision with immersive consumer experience and exclusive privileges,” CDFG stated. ✈
