BRAZIL/FRANCE. Swiss premium chocolate house Lindt & Sprüngli has unveiled Easter garden-themed activations at São Paulo-Guarulhos International and Paris Charles de Gaulle airports.
The high-profile promotions – launched with Avolta at São Paulo-Guarulhos International and Extime Duty Free at Paris CDG – showcase a rabbit-shaped product display podium featuring the Lindt Gold Bunny.
It is surrounded by Easter baskets containing the Lindor Present Egg (300g) and Lindor Small Eggs Bag Milk in 180g or Assorted 180g.
These baskets are placed on carpeted grass amid visuals of trees and bushes, evoking the ambience of an Easter garden.
At the pop-ups, travellers can also find Lindt’s travel retail-exclusive Lindor tubes (400g and 175g) in Milk, Dark Assorted and Assorted flavours.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder said: “Easter is a key gifting moment in the calendar in which consumers look forward to treating loved ones to novel and indulgent chocolate gifts.
“Each year around Easter we aim to offer shoppers exciting activations and products that cater to their gifting needs, delivering on the ‘say it with chocolate’ pillar of our category vision.
“We hope that the activations in São Paulo and Paris encourage shoppers to celebrate Easter with pure indulgence.” ✈
In a recent guest column, Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder addressed the vast opportunity represented by the Indian traveller. Click here to access.
