FRANCE. L’OCCITANE Travel Retail has unveiled Brazilian beauty brand Sol de Janeiro’s body care range Delícia Drench through a dynamic activation at Paris Charles de Gaulle Airport.
The promotional space has been unveiled in partnership with Extime JCDecaux Airport (the joint venture between Groupe ADP and outdoor advertising specialist JCDecaux).
The animation features a purple and yellow colour palette, inviting travellers to sample the recently launched Delícia Drench Body Butter and its complementary Cheirosa 59 Perfume Mist.
A 360-degree promotional campaign – featuring the slogan ‘new Delícia joins the obsession’ – includes a gifting experience and enhanced customer service.
The pop-up ambience includes a cheerful playlist, life-affirming visuals and magnified product dummies of Delícia Drench and other Sol de Janeiro body creams.
Visitors are provided with a welcome leaflet that offers them the chance to indicate their mood by selecting stickers with affirmative slogans such as ‘excited’, ‘cosy’, ‘daring’ or ‘in love’.
A photobooth invites travellers to try filters associated with different product ranges. These include ‘you look radiant’, ‘you look gorgeous’, ‘you look stunning’ and ‘you look fabulous’.
Brazilian Bum Bum Cream, Bom Dia Bright Cream and Beija Flor Elasti-Cream – together with their matching perfume mists – are also showcased at the activation.
Throughout the promotion period, customers are offered free samples of Delícia Drench Body Butter, logoed carrier bags and a gift with purchase tote bag.
Delícia Drench Body Butter features notes of plum, violet, vanilla orchid, sandalwood and vetiver.
L’OCCITANE noted: “Its nourishing properties are enhanced by protective Bacuri butter and the brand’s Brazilian Soothing Complex – a blend of copaiba resin and passionflower seed oil to calm stressed skin.
“Prebiotic hibiscus nourishes the skin’s natural microbiome to support resilience.”
The complementary Cheirosa 59 Perfume Mist features woody notes and floral undertones. According to L’OCCITANE: “In a consumer survey of 36 participants conducted by an independent laboratory, 92 percent reported that the Cheirosa 59 Perfume Mist transported them to a positive place and made them feel happy, while 82 percent asserted that the fragrance instantly boosted their mood.”
L’OCCITANE Group Brand Manager – Sol de Janeiro Travel Retail Marion Amirouche said: “We’re thrilled to launch this vibrant activation at Paris Charles de Gaulle Airport and to have the opportunity to introduce the deliciously fragranced and results-driven Delícia Drench product range to so many travellers.
“We want to bring a sense of happiness and positivity to travellers, and we encourage everyone to feel the joy and come on board and join the Sol de Janeiro obsession.”
Lagardère Travel Retail Director Perfumes and Cosmetics Gwendoline Bommier remarked: “This partnership with L’OCCITANE Group was a great opportunity for us to develop their hot brand Sol de Janeiro through our Parisian airports.
“It is a new way to catch our younger consumers, the Gen Z generation, who respond perfectly and positively to this eye catchy and impactful brand.
“Through a huge 360-degree activation plan, our passengers are completely immersed in a fabulous sensorial experience. Bring the sun inside!” ✈
