Imperial Brands is set to present its product innovations, including the Davidoff Cigarettes Gold Dual Fusion at the upcoming TFWA Asia Pacific Exhibition and Conference in Singapore on 12-16 May (Basement 2 C38GO 6).
At the show, the British tobacco company will highlight the importance of innovation in driving growth for the category.
The Gold Dual Fusion marks the latest and exclusive release from its key brand Davidoff Cigarettes.
The new offer joins the brand’s premium portfolio, underlining Imperial’s commitment to addressing the needs and preferences of the modern travelling consumer, noted the company.
Davidoff Cigarettes Gold Dual Fusion comes in two new variants: Purple and Red.
Leveraging Davidoff’s distinctive premium line format and blend, these new expressions deliver a longer-lasting smoking experience, highlighting the premium character of the brand.
Imperial Brands Global Duty Free & Export Head of Finance and Acting Regional Manager for APAC Giannos Zompolas commented: “We are excited to be returning to the TFWA Asia Pacific Exhibition and Conference in Singapore. We recognise the pivotal role that the tobacco sector plays in the full recovery of the Asia Pacific – a region of utmost importance for Imperial Brands.
“Therefore, our excitement is heightened as we introduce our new Davidoff Dual Fusion premium offer, showcasing our dedication to innovation and excellence, and placing the consumer at the forefront.
“Personally, this marks my inaugural attendance at TFWA Asia Pacific, and I am thrilled to witness firsthand the energy and enthusiasm of this vibrant region and share our plans and vision with our industry partners and stakeholders alike.”
Imperial Brands said that the launch of the Davidoff Cigarettes Dual Fusion at the Singapore show reflects its confidence in the Asia Pacific market as a driver of growth.
In addition, the company will present other key brands from its global portfolio, including Gauloises, West, Rizla and Lambert & Butler.
Imperial Brands Global Duty Free & Export Head of Corporate and Legal Affairs Lucy Alepochoriti added: “Tobacco remains a significant category in Global Duty Free, drawing consistent footfall and contributing to the dynamic retail environment. The tobacco category stands as a strategic force driving recovery and shaping the future of the industry in the Asia Pacific region.
“Imperial Brands prioritises collaboration as the cornerstone of achieving success. We firmly believe that only through collective efforts with our business partners can we forge a more promising future for travel retail and duty free, as well as for our consumers. We therefore extend our gratitude to TFWA for their exceptional organisation, providing a platform for fostering long-term industry partnerships.” ✈
