UK. Mondelez World Travel Retail (WTR) is marking Cadbury’s 200th anniversary with a series of activations across major UK airports from June to September. These activities were designed to engage travellers and celebrate Cadbury’s legacy as a global confectionery brand.
Cadbury is running a ‘Spin to Win’ campaign at Birmingham Airport from 25 June to 25 July. Passengers who spend a minimum of £9 on any Cadbury product can spin a wheel for a chance to win prizes such as Cadbury pop sockets, luggage tags, travel mugs, notebooks, beach towels and Instax cameras. Those who do not land on a prize can still enjoy Cadbury chocolate samples.
In addition, Cadbury has partnered with online booking platform Expedia to offer customers £200 worth of travel credits for hotel discounts. This promotion is available for travellers who purchase at least two Cadbury products from July until the end of September at various airports, including London Heathrow, Gatwick, Stansted, Birmingham, Manchester and Glasgow airports.
This initiative aligns with Cadbury’s commitment to giving back to its customers, symbolised by the ‘Glass and a Half’ motif.
The campaign’s slogan, ‘Born in Great Britain, Loved around the World’, pays tribute to Cadbury’s rich history, which dates back to 1824.
The 200th anniversary activations not only celebrate this heritage but also highlight recent innovations, such as the limited-edition Cadbury Dairy Milk 850g tablets launched in travel retail in June 2024.
Mondelez World Travel Retail, Head of Customer Marketing, Beatriz De Otto said: “Joy and generosity perfectly describe Cadbury, and that is what we are bringing to travellers this summer through our exciting activations.
“This is our way of giving back to everyone who has made Cadbury a part of their lives and their history.
“Two hundred years is a significant milestone, and we are grateful for the continued loyalty, love and support from our consumers. We hope these campaigns add an extra dose of delight to every journey.” ✈
