CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for November covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches November 2025
1. Kweichow Moutai Feitian 53%
2. Suntory Hibiki Japanese Harmony Master’s Select 43%
3. The Macallan Colour Collection 12 Years Old 40%
4. The Macallan Colour Collection 18 Years Old 43%
5. Suntory Yamazaki Distiller’s Reserve 43%
6. The Macallan Colour Collection 15 Years Old 43%
7. Glenmorangie Signet 46%
8. Macallan Quest 40%
9. Penfolds BIN 407 14.5%
10. The Dalmore The Trio 40%
11. Suntory Hibiki 21 Years Old Kacho Fugetsu Limited Edition 43%
12. Martell Cordon Bleu Cognac 40%
13. Hennessy XO 40%
14. Hennessy V.S.O.P 40%
15. The Macallan Colour Collection 21 Years Old 43%
16. Martell XO 40%
17. The Macallan Double Cask 12 years old 40%
18. Suntory Hibiki 40 Years Old 43%
19. Wuliangye Crystal 52%
20. Glenfiddich Perpetual Collection Vat 01 40%
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches November 2025
1. YSL Le Cushion Encre de Peau Foundation #B20
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour#40
4. Albion Elegance La Poudre Haute Nuance #01
5. YSL Rouge Volupté Shine #46
6. Tom Ford Eye Color Quad #04
7. Chanel Les Beiges Eyeshadow Palette #light
8. Dior Addict Lip Glow Balm #001
9. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
10. Clinique Cheek Pop #08 Melon Pop
11. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup 2C0 #21
12. Giorgio Armani Lip Maestro #405
13. Estée Lauder Double Wear Stay-in-Place Makeup #17
14. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
15. Chanel Rouge Allure Ink Matte Lip Liquid Colour #804
16. Lancôme Absolue The Fluid Foundation #100
17. Clé de Peau Beauté The Foundation SPF22 #I10
18. Nars Light Reflecting Pressed Setting Powder #Crystal
19. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
20. Dior Addict Hydrating Shine Lipstick #740 Saddle
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches November 2025
1. Helena Rubinstein Replasty Age Recovery Night Cream
2. Clé de Peau Beauté Correcting Cream Veil
3. La Mer The Treatment Lotion 150ml
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. La Mer Crème de la Mer
6. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
7. Estée Lauder Revitalizing Supreme+ Youth Power Soft Creme
8. SK-II Pitera Deluxe Set (Facial Treatment Essence+Clear Lotion)
9. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
10. Helena Rubinstein Replasty Age Recovery Day and Night Set
11. Guerlain Abeille Royale Advanced Youth Watery Oil
12. SK-II Facial Treatment Essence
13. La Mer The Eye Concentrate
14. Estée Lauder Micro Essence Treatment Lotion With Bio-Ferment
15. Lancôme Advanced Genifique Eye Cream Duo
16. Lancôme Absolue Revitalizing Eye Cream Duo
17. Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme Duo Set
18. La Prairie Skin Caviar Liquid Lift
19. Helena Rubinstein Powercell Skinmunity Youth Reinforcing Serum
20. Lancôme Advanced Génifique Youth Activating Concentrate Duo
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches November 2025
1. Chanel Coco Mademoiselle edp
2. Le Labo Santal 33 edp
3. Chanel Gabrielle edp
4. Giorgio Armani Privé Thé Yulong edt
5. Chanel Gabrielle Essence
6. Chanel Bleu de Chanel Parfum
7. Jo Malone London Wood Sage & Sea Salt Cologne
8. Tom Ford Oud Wood edp
9. Dior Sauvage edt
10. Chanel Bleu de Chanel edp
11. Chanel Chance Eau Tendre edt
12. Chanel Chance Eau Tendre edp
13. Byredo Rose of No Man’s Land edp
14. Chanel Chance Eau Splendide edp
15. Loewe Aire Sutileza edt
16. Penhaligon’s The Coveted Duchess Rose edp
17. Diptyque Philosykos edt
18. Chanel 1957 Les Exclusifs de Chanel edp
19. Frederic Malle Rose Tonnerre
20. Chanel Coco Mademoiselle edp Intense
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches November 2025
1. Godiva Gold Ballotin Box 290g
2. Lindt Lindor Tube Assorted with four flavours (milk, hazelnut, milk and white, double chocolate) 400g
3. Ferrero Rocher Box 375g
4. Lindt Swiss Luxury Selection Dark Chocolate Pralines Gift Box 140g
5. Kinder Bueno 344g
6. Lindt Lindor Tube Assorted with Dulce De Leche 400g
7. Ferrero Rocher Box 600g
8. Toblerone Tiny Crunchy Almonds Bag 272g
9. Godiva Tower Napolitains Medium 450g
10. Lindt Lindor Bag Filled Milk Chocolates 100g
11. Lindt Silver Dark Bar 300g
12. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
13. Godiva Milk Chocolate Pearls 43g
14. Toblerone Dark with Honey & Almond Nougat 360g
15. Toblerone Milk Messages Bar 360g
16. Lindt Gold White Bar Stracciatella 300g
17. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
18. Godiva Prestige Biscuits Collection Milk Chocolate 100g
19. Lindt Napolitains Milk Bag 114g
20. Cadbury Dairy Milk Fruit & Nut Tablet 300g
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches November 2025
1. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
2. Rolex Oyster Pertetual Lady-Datejust, 28mm, Oystersteel and Everose gold, olive green diamond-set dial, Jubilee bracelet (5-piece links)
3. Cartier Ballon Bleu de Cartier watch 28mm, quartz movement, steel
4. Rolex Oyster Perpetual GMT-Master II in Oystersteel, 40mm, black dial, Jubilee bracelet, red and blue Cerachrom bezel
5. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic and black dial
6. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm, automatic winding, steel
7. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, steel on steel, silk-pattern slivery dial
8. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, Oyster bracelet
9. Cartier Tank Solo, Small model, steel, leather, black calfskin strap
10. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, pink diamond-set dial, Oyster bracelet
11. Rolex Perpetual Lady-Datejust, 28mm, Oystersteel and yellow gold, silver diamond-set dial, Jubilee bracelet
12. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, 60 diamonds, Silvered Grey Dial, blue alligator strap
13. Rolex Datejust, Oyster, 31mm, Oystersteel and white gold, pink dial with VI set with 11 diamonds, five-piece link Jubilee bracelet
14. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm, rose gold, Ivory dial, brown alligator leather strap
15. Longines La Grande Classique De Longines, 24mm, quartz movement
16. Jaeger-LeCoultre Rendez-Vous Night & Day Medium, 34mm, pink gold, 60 diamonds, silvered grey dial, black alligator strap
17. Longines The Longines Master Collection, 40mm, automatic movement, alligator leather with calf leather underside
18. Cartier Tank Must watch, steel on steel, mechanical movement, square-shaped dial, blue crown, Calendar aperture at 6
19. Rolex Oyster Perpetual GMT-Master II in Oystersteel, 40mm, black dial, Jubilee bracelet, blue and black Cerachrom bezel
20. Omega Seamaster Diver 300M Co‑Axial Chronometer, 42mm, steel on black rubber strap, black ceramic bezel and dial features waves
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches November 2025
1. Louis Vuitton CarryAll PM
2. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
3. Louis Vuitton Diane satchel, Monogram canvas, 24 × 9 × 15cm
4. Louis Vuitton Boulogne Black
5. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
6. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
7. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 7.5 × 10cm
8. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
9. Louis Vuitton All In BB, Monogram
10. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
11. Louis Vuitton Neverfull PM, Damier Ebene Canvas, 29 × 12 × 21cm
12. Louis Vuitton CarryAll BB, Monogram, 26 × 10 × 17cm
13. Dior Small Dior Toujours Bag
14. Chanel 25 Small Handbag, Black, Grained calfskin & gold-tone metal, 26 × 14 × 30cm
15. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 19 × 6 × 20cm
16. Chanel 22 Small Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 37 × 7 × 35cm
17. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 × 4 × 10.5cm
18. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-colour hardware
19. Louis Vuitton Neverfull GM, Monogram, 39 × 19 × 32cm
20. Louis Vuitton Wallet on Chain Ivy, Monogram
At a glance
- November 2025 shows month-on-month position movements from the October 2025 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches November 2025
1. Van Cleef & Arpels, Vintage Alhambra pendant, 18K yellow gold, carnelian
2. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, carnelian
3. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, 18K rose gold, carnelian
4. Cartier Love wedding band, rose gold
5. Bvlgari Divas’ Dream Necklace, 18K rose gold, mother-of-pearl, one diamond
6. Van Cleef & Arpels, Sweet Alhambra pendant, 18K rose gold, carnelian
7. Bvlgari Divas’ Dream Necklace, 18K rose-gold pendant, mother-of-pearl, diamond, paved diamonds
8. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
9. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow gold, Onyx
10. Cartier, Love necklace, 2 diamonds, yellow gold
11. Cartier Love bracelet, rose gold
12. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow gold, blue Agate
13. Tiffany T Smile pendant, 18K rose gold, small
14. Van Cleef & Arpels Sweet Alhambra bracelet, 18K rose gold, carnelian
15. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K white gold
16. Van Cleef & Arpels Sweet Alhambra pendant, 18K white gold, diamond
17. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow gold
19. Cartier Love bracelet, small model, rose gold
20. Van Cleef & Arpels, Sweet Alhambra pendant, yellow gold, mother-of-pearl
