Kreol Travel Retail has announced the signing of a distribution agreement with renowned Polish confectionery brand Vobro.
The strategic partnership will expand Vobro’s travel retail presence across the Middle East, Africa and the Indian subcontinent.
Kreol Group CEO Lal Arakulath said: “We are excited to partner with Vobro and bring their exceptional products to new markets.
“This agreement marks a significant step in our efforts to enhance our product offerings and meet the diverse tastes of travellers in the Middle East, Africa and the Indian subcontinent.”
Kreol Group Executive Director Kreol Arakulath commented: “The distribution agreement will see Vobro’s wide range of confectionery products, including their popular chocolate pralines and jellies, available at various travel retail points across these regions.
“This collaboration aims to cater to the growing demand for premium confectionery products among travelers.”
Vobro Owner & Founder Wojciech Wojenkowski noted: “Our company was founded in 1986 and has been entirely based in the Polish capital since the beginning.
“The dedication of our employees dealing with such demanding markets as the Middle East & Africa resulted in signing the agreement with Kreol Group, which is a milestone in our efforts to promote Vobro confectionery to international consumers.
“The highest quality of our products complemented by cooperation with the best partners in international markets bring mutual benefits and make our business successful.”
“Vobro’s customers appreciate both its flavour and attractive packaging. As a result, Vobro’s confectionery is gaining more and more support from international customers.
“We are very happy to start cooperating with Kreol Group and share the opportunity allowing international travellers to explore our sophisticated products.” ✈
