THAILAND. King Power Group is celebrating a successful start-up for King Power City Boutique, the retailer’s latest downtown duty-free concept, sited at the One Bangkok lifestyle hub.
As reported, the 5,248sq m store is located on the first and second floors of One Bangkok’s Parade Zone on Rama IV Road. It is described by the company as a concept that elevates the duty-free shopping experience beyond the traditional.
King Power City Boutique offers a multi-layered retail experience, catering to both international travellers and domestic shoppers, with both duty-free and ready-to-take-home products, in line with the concept of ‘An experiential shopping journey in the city’.
The store interior was conceptualised by acclaimed design and art company Hayon Studio, founded by Spanish visionary Jaime Hayon in 2001.
Incorporating the concept of a “sophisticated village”, the store design features intricate village elements in a harmonious setting. The key design feature is the ‘Here and Now’ sculpture, depicted by two birds, with distinct symbolic meanings.
The first bird strides forward with confidence, embodying excellence and integrity. The second bird, pausing to gaze at the stars, represents a moment of contemplation and the aspiration for new possibilities.
Through its Three-City Strategy – City of Revolution, City of Experience and City of Happening – King Power seeks to transform Bangkok into a global shopping destination.
Driven by the City of Revolution vision, King Power is reimagined with the opening of the City Boutique brand, presenting an identity rich in colour, architectural innovation and striking interior design.
The boutique also embodies the company’s City of Experience strategy, offering more than just a shopping destination. It introduces a distinctive landmark in Bangkok while expanding the range of products, including luxury brands, exclusive and limited-edition offerings, as well as Thai brands.
In line with the City of Happenings strategy, the new retail attraction offers a range of activities designed to engage shoppers of all ages, especially youth-driven trends. It seeks to capturethe essence of urban lifestyles, connecting community, arts, culture and business.
King Power Group CEO Aiyawatt Srivaddhanaprabha described the opening as a milestone in extending the company’s retail footprint in Bangkok.
Built around the mantra ‘an experiential shopping journey in the city’, the store showcases an immersive, premium shopping experience for both domestic and international shoppers.
The City Boutique is strategically located in the city’s booming commercial area, Rama IV Road, complementing King Power’s expansion plan and core business strategy.
The opening reinforces King Power’s commitment and potential as a global leader in travel retail, while adding value to Thailand’s tourism sector and positioning Bangkok as a top global shopping destination.
King Power City Boutique showcases more than 200 leading brands across two floors and eight zones, including four key highlight zones, offering a comprehensive and innovative shopping experience.
The Masterpieces Zone is an exhibition space showcasing rare and premium items, including limited-edition watches and liquor, available exclusively at the shopping centre.
Sunglasses Street offers eyewear from various brands and features the latest Cartier Eyewear Customisation services, along with a rotating selection of collections from top brands such as Gucci, Dior, Prada and Loewe.
Celebrating Thailand’s rich tradition of local crafts, the Thai Makers Market zone invites shoppers to explore various homegrown offerings under the concept ‘Local to Global’. This area is divided into four sub-zones including Thainess Fashion, Lifestyle and Souvenir, Popular Tourist Favourites, and Thai Snacks and Packaged Foods.
Named the Beauty Boulevard, this zone focuses on beauty products, cosmetics, skincare and fragrances from a wide array of brands.
At Liquor Lane, shoppers can explore an impressive selection of spirits & wines from leading international brands, including famed Chinese baijiu brand Kweichow Moutai.
A gallery-inspired shopping space, Timepiece Town, showcases an extensive collection of watches, including a variety of special models from brands such as Grand Seiko.
Scent Avenue offers an array of fragrances from popular global brands such as Italy’s Culti Milano, Balmain Paris Hair Couture for hair products, and a Perfume Bar where customers can explore their preferred scents.
The Square serves as a dynamic space for experiential events and entertainment activities.
As part of the celebration, the retailer is running a ‘Welcome to My Boutique’ promotional campaign until 30 November, offering shoppers up to -30% off selected items.
Customers can also receive an exclusive bag for purchases of THB10,000 (US$292) or more (net amount on the same day).
In addition, new members are entitled to complimentary King Power Navy status, while Scarlet members can register for just THB20,000 (US$584) and receive a THB3,000 (US$88) discount coupon.
Customers are also invited to six days of exclusive activities from 5-10 November, featuring complimentary King Power City Boutique souvenirs at the Boutique Kiosk on the 1st floor of the Parade and The Storeys Zones.
Other offers include a personalised key chain with purchases of THB3,000 (US$88) per receipt, per person, per day. Shoppers can also join the keychain personalisation activity, with 50 spots available each day.
Shoppers who spend THB5,000 (US$146) per receipt, per person, per day will also receive a special tag and cardholder and join the fashion polaroid portrait session, with 50 spots available daily.
Additionally, the Troop promotion activities are taking place throughout the event. ✈
