Shinsegae Duty Free set to close Busan downtown store amid continuing market turmoil

SOUTH KOREA. Shinsegae Duty Free is close to shutting down its Busan downtown duty free store (in Shinsegae Centum City) amid continued tough trading conditions in Korean travel retail in general and Busan in particular.

“The duty-free industry in Korea has not yet fully recovered from the impacts of the COVID-19 pandemic. This has been especially challenging for regional duty-free shops,” a Shinsegae Duty Free spokesperson told The Moodie Davitt Report.

“In this context, we are currently reviewing the potential surrender of the licence for the Busan duty-free shop.”

The closure comes just under nine years since the store was opened amid very different conditions in Korean travel retail.

Influential Korean media title  Maeil Business newspaper reported that Korea’s number three travel retailer (and world number eight according to The Moodie Davitt Report’s latest annual ranking) had already made the decision to close the Centum City branch due to poor performance.

Unlike other Korean downtown duty free stores in Korea, the Centum City outlet has focused more on Japanese rather than Chinese shoppers due to geographic proximity and frequency of flights. But that business, like its Chinese counterpart, has largely dried up {Images: Shinsegae Duty Free website}.


According to the report, the service union representing workers said Shinsegae Duty Free had notified suppliers on 30 December of its plans to close the outlet. No timing was finalised but the union said it could be as soon as 24 January.

Weekend operations had already been suspended from December, noted the report, amid a downturn in business. ✈

How times have changed. It is just over 12 years since Shinsegae Group made its dramatic entrance into Korean travel retail by acquiring Busan-based Paradise Duty Free (then based at Hotel Paradise). It relocated the store to Shinsegae Centum City in March 2016.
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