US beauty house Coty has unveiled the Daisy Marc Jacobs Glow Limited Edition fragrance range in travel retail across Europe, Asia Pacific and the Americas.
The spring-inspired collection features Daisy bottles in Marc Jacobs’ signature yellow with pops of neon pink, green and purple.
Daisy Marc Jacobs Glow Limited Edition (50ml) incorporates top notes of white strawberry and sweet orange accord. Its heart features marigold, jasmine and violet accord, while the base includes white wood, musk and vanilla.
The second variation, Daisy Marc Jacobs Eau So Fresh Glow Limited Edition (75ml), opens with pear and grapefruit accords. Violet and raspberry accord form its heart, with a base of mimosa extract, musk and cedarwood accord.
The collection is rounded up with Daisy Love Marc Jacobs Glow Limited Edition (50ml), combining lemon, cloudberry and bergamot accords at the top. The heart offers clove, jasmine and lemon blossom, while cashmere musk and patchouli form the base.
Coty has also introduced a supporting campaign directed by Swiss photographer Raymond Meier, showcasing Marc Jacobs accessories in harmony with the bottles.
The company noted: “The Daisy Glow fragrances appear in a light, bright set that allows the whimsical bottles to be the stars of the show.
“The bottles float in a sea of translucent daisies – creating the perfect follow-up to the Perfectly Pink Daisy Pop campaign.” ✈
